Category Archives: General

That’s the Whiskey Talking: A Conversation with Fred Noe

Fred Noe’s first words to me are a rebuke, of sorts. “It’s Fred—’Mister’ is too stuffy,” he says as he saunters over and shakes my hand. Despite my initial misstep in calling him “Mr. Noe,” Frederick Booker Noe III is the very picture of good-natured amiability. With an accent that is pure Kentucky, a friendly… Continue Reading

{Shudder}

Bars, liquor companies push weird cocktails Friday, July 08, 2005 By Nancy Keates, The Wall Street Journal On a recent evening at Vault Martini Bar in Portland, Ore., customer Ann Samiee had to negotiate a cocktail menu with almost 100 choices that included a Badhattan, with bourbon and red wine, and a Pad Thai, a… Continue Reading